A McDonald's advert which went viral after being put up next to a road sign for a local crematorium has been replaced, but locals claim the new billboard is 'just as bad'.
The original advert of a bus stop for the McDonald's McCrispy directly opposite Penmount Crematorium in Truro, Cornwall, sparked controversy, gathering a mixed reaction from motorists on the A39, with many branding it 'tasteless'.
One woman, whose mother-in-law was cremated at the establishment last year, said: 'Although I can see the funny side, it is tasteless and I'm sure some grieving family members won't like to see it when visiting Penmount for the funeral and cremation of a loved one.'
Another person claimed that that 'how funny it is will probably depend on how long ago you followed the crematorium sign wearing a black tie.'
After the backlash, the fast-food chain said it would remove the sign but its' replacement, a £5 'locals' pass' for the local art gallery, called Tate, is 'just as bad' locals claim, due to it's proximity to the crematorium.
The billboard now advertises a £5 'locals' pass' for the Tate, but it's proximity to the crematorium could lead people to think they may get a discount for regular cremations
The original advert of a bus stop for the McDonald's McCrispy directly opposite Penmount Crematorium in Truro, Cornwall, sparked controversy
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ShareThe bus shelter which had the advert on it is run by Cornwall Council.
The billboard selling the pass for the Tate in St Ives could lead people to think they may get a discount for regular cremations, given that the crematorium is just down the road.
Taking to Twitter, one person wrote: 'The advertisement has changed from McCrispy to this. I don't think I want the local pass just yet, thanks.'
One person told CornwallLive that the replacement is 'not much better' than the original McDonald's advert while another quipped that someone 'clearly has a sense of humour'.
Another said: 'You couldn't make this up.'
A spokesperson for Cornwall Council said the local authority is not responsible for the advertisements on the bus shelters and declined to comment.
A spokesperson for McDonalds said they were 'unaware of the road sign in the vicinity of the bus stop' used for the original McCrispy ad.
'In light of the concerns raised by CornwallLive, we have asked for our advertisement to be removed,' they said.
MailOnline has contacted Tate gallery in St Ives for comment.
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